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title Example product post

$12.99

short description

 

Short Description (Product Summary / Excerpt)

Definition

The short description (also called the product summary) appears next to the product title and price at the top of the WooCommerce product page.
Its goal is to quickly communicate value and key info to drive the “Add to Cart” decision.


Key Inputs / Best Practices

  1. 1–3 concise sentences or bullet points (around 50–100 words max).

  2. Highlight key features and benefits, not every detail.

  3. Use action-oriented, emotive language to capture attention.

  4. Include main differentiator (e.g., unisex fit, premium material, or mission-driven design).

  5. Avoid fluff — clarity and impact matter most here.


Example — Short Description: “Founder T-Shirt” (Unisex S–XXL)

Elevate your everyday hustle with the Founder T-Shirt — a unisex, premium cotton tee designed for creators and innovators. Soft, durable, and effortlessly versatile, it’s the perfect fit from S–XXL for anyone building bold ideas.

Category: Tag:

long description

 

1. Long Description (Full Product Description)

Definition

The long description appears in the main product tab (often under “Description”) on a WooCommerce product page.
It’s where you tell the story of the product, provide key details, and build value for the customer.


Key Inputs / Best Practices

  1. Engaging Opening: Start with a hook — describe what makes the product special.

  2. Feature–Benefit Format: List key features and why they matter to the user.

  3. Material & Fit Details: Include composition, sizing notes, care instructions.

  4. Brand or Founder Story Element (if relevant): Adds authenticity and emotional appeal.

  5. Formatting for Readability: Use short paragraphs, bullet points, and subheadings.

  6. SEO Optimization: Naturally include target keywords (e.g., “unisex founder t-shirt,” “premium cotton tee”).

  7. Call to Action: Encourage the purchase with a tone of confidence and enthusiasm.


Example — Long Description: “Founder T-Shirt” (Unisex S–XXL)

Show your startup spirit with the Founder T-Shirt — where comfort meets ambition.
Made for entrepreneurs, creators, and dreamers, this unisex tee blends premium feel with everyday versatility.

Crafted from 100% soft-spun cotton, the Founder T-Shirt is breathable, durable, and designed to keep up with your hustle — from early-morning brainstorming sessions to late-night pitch decks. The minimalist “Founder.” logo represents bold ideas, resilience, and the journey of building something from the ground up.

Product Details:

  • Unisex fit (true to size) — available in sizes S–XXL

  • Fabric: 100% combed ring-spun cotton (heather variants include a polyester blend)

  • Design: Printed “Founder.” logo centered on chest

  • Care: Machine wash cold, tumble dry low

  • Colors: Classic black, white, and heather gray

Whether you’re coding in a café, leading a team meeting, or representing your venture at an event — wear your Founder T-Shirt as a badge of purpose and pride.

Join the founder movement — and wear what you build.

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